Last year, common retail wisdom was turned on its head as the COVID-19 pandemic spurred huge shifts in consumer behavior. Now, as the world slowly begins to shift back toward a new normal and shoppers pick up their old habits, retailers must be ready to again adapt quickly to shifts in behavior and preferences. Solid business intelligence (BI) and the infrastructure to act on it will be vital to success in the post-pandemic era.
This Retail TouchPoints Tech Guide explores the key facets of any successful BI operation, including:
- Centralizing disparate data streams and creating the infrastructure to act on it;
- Diagnosing the requirements of the supply chain to drive profitability and customer loyalty;
- Properly integrating AI and machine-learning tools; and
- Using data insights to drive long-term results by targeting metrics like Customer Lifetime Value.
Download the guide now to learn how retailers at all stages of the business intelligence journey can tap into the power of data and analytics to drive their business forward.