For the second year, retailX and Retail TouchPoints, are rewriting the rules of customer communication and engagement. Amid the volatility of the pandemic, we saw brands and retailers across categories rise to the occasion, transforming their strategies and experiences to align with new consumer needs and expectations.  
 
This year’s Brand Experience Award winners represent a cross-section of incredible retail businesses that have displayed fortitude, innovation and determination. They have implemented new tools and strategies in one or several areas of the brand experience, raising the stakes for their competitors and the entire retail industry.