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Brands are Branching Out from the Amazon Marketplace

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When it comes to online marketplaces, Amazon is no longer the only game in town. Brands looking to expand their reach online are increasingly turning to alternate third-party marketplaces, and with good reason — the top 100 marketplaces accounted for close to $2 trillion in annual sales in 2020. Other key marketplace stats include: 

  • 53% of brands believe that e-marketplaces are their greatest source of future opportunity (up from 43% in 2020); 
  • 33% of Amazon sellers said they plan to start selling on other ecommerce platforms this year; and 
  • 21% of Amazon sellers are planning to open their own ecommerce store in 2021. 

For more on the third-party marketplace opportunity, check out this infographic from Marketplacer

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