The Retail TouchPoints Network

Connected TV Has Come of Age. Now What?

Once considered an experimental channel that made up a teeny slice of marketing budgets, Connected TV (CTV) has become essential to omnichannel success. But it didn’t happen overnight — while consumers gleefully cut the cord, advertisers were slow to follow their audiences to streaming. Now, not only has the gap between time spent and ad spend started to close, but marketers are changing the ways they use CTV as they explore the full performance capabilities of the channel.

Join MNTN and Retail TouchPoints in a fireside chat exploring the results of their newly published joint research report, including:

How CTV is extending beyond ecommerce and delivering brick and mortar outcomes;
The evolving approaches marketers are taking to their CTV creative; and
Key takeaways to implement in your own CTV campaigns.

Speakers:

Tim Edmundson

MNTN

Alicia Esposito

Retail TouchPoints

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Speakers:

Tim Edmundson

MNTN

Alicia Esposito

Retail TouchPoints

Name

Company

Connected TV Has Come of Age. Now What?

Speakers:

Tim Edmundson

Alicia Esposito

Name

View Now

View Now

Registration Confirmed

Speakers:

Tim Edmundson

Alicia Esposito

Name

Uncovering What’s Next in Retail

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