A store’s lighting can have a major impact on customers’ state of mind and their propensity to buy. Shoppers tend to pay more attention when “cool” lighting colors are used versus warm colors, with blue light creating greater attraction than other colors. Additionally, compared to brightly lit areas, most shoppers gravitate toward sections that are lit by high-contrast lighting with higher levels of pleasure and approach intention.
Discover more about how to leverage lighting to enhance the shopper journey in this infographic from a group of industrial electrical contractors.
