Nearly two thirds (65%) of online grocery shoppers always or very often use coupons, compared to 45% of all consumers. These e-Grocery shoppers also are over-represented among those loading coupons onto their loyalty/frequent shopper cards, at 60% vs. 40% of all consumers.
Who is the online grocery shopper?
- 77% are aged 18 to 44;
- The majority are male;
- 22% are Hispanic;
- They are likely to have children in the household; and
- They have an average household income of $80,900.
Learn more about coupons’ still-relevant grocery shopping roles in this infographic from Valassis.