Retailers and their customers are facing unprecedented challenges with the COVID-19 pandemic. Brands seeking to craft appropriate real-time responses should keep these three steps in mind:
- Act on shifting conditions to retarget trade and marketing strategies in real time;
- Win at the digital shelf through availability and search presence; and
- Ease social distancing through digital and in-home solutions.
Additional guidance for retailers’ immediate, short-term and long-term strategies for navigating the coronavirus outbreak is available in this infographic from Adlucent.