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Crisis Pricing: The Role Of AI In Times Of Uncertainty

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A new age of uncertainty faces the retail industry that will require companies to operate and leverage data in new ways to understand and anticipate future consumer behaviors. Doing so will require increased usage of artificial intelligence to inform merchandising, marketing and pricing decisions.  

This report provides: 

  • Fresh perspectives on how retailing has changed forever and what lies ahead; 
  • Clarity on AI’s role navigating future assortment, pricing and promotion decisions; and 
  • Practical AI-informed actions to achieve the agility, speed and precision required to effectively and profitably serve tomorrow’s shoppers. 

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