Retail Reset

A Virtual Forum Addressing COVID-19 Recovery Strategies

  • Webinar

Digital Transformation In Retail: Accelerated By Crisis, Driven By Customer Data

  • May 19
  • On-Demand
  • On-Demand
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Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.” Join this webinar to learn: 

  • How real-time customer insights help design holistic online-offline customer journeys;
  • What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
  • How a CDP supports efficient omnichannel fulfillment and personalized in-store service; and
  • Why a recent Gartner survey listed CDP as the “least likely to be cut” technology investment for enterprises. 

Speakers:

Thomas Kurian

Thomas Kurian

Arm Treasure Data
Alicia Esposito

Alicia Esposito

Retail TouchPoints

Name

Company

Name

Company
Alicia Esposito

Alicia Esposito

Retail TouchPoints

Name

Company

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Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Digital transformation plans are accelerating as retailers strive to reimagine customer experiences.

In the past, retailers have been frustrated with their inability to deliver superior customer experiences across digital and in-store channels. The COVID-19 crisis has not only made those disconnects more obvious, but also required many retailers to rethink the role of the store. A recent McKinsey report recommended that as retailers reset to open stores safely, they will face changed consumer behavior and therefore need to radically accelerate in-store omnichannel experiences.

Looking ahead, the ability to unify and utilize customer data across multiple channels will only become more important as retailers enter the “new normal.” Join this webinar to learn:

  • How real-time customer insights help design holistic online-offline customer journeys;
  • What a Customer Data Platform (CDP) is and how it supports omnichannel experience design;
  • How a CDP supports efficient omnichannel fulfillment and personalized in-store service; and
  • Why a recent Gartner survey listed CDP as the “least likely to be cut” technology investment for enterprises.

Speakers:

Thomas Kurian

Thomas Kurian

Arm Treasure Data
Alicia Esposito

Alicia Esposito

Retail TouchPoints

Name

Company

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