E-Commerce Evolves Due To Consumer Demands: Immersive Experiences With 3D & Augmented Reality

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As shoppers make more purchases online, they are increasingly concerned with how things look, fit and feel. Without being able to physically hold or try on products, consumers are searching for more ways to gain greater confidence before making their purchases. 

Retailers today need to leverage 3D & AR to make their products come to life for their customers. Find out what makes this technology so compelling in this comprehensive consumer survey report. 

Key findings include: 

  • 76% of shoppers that used AR say that the experience increased their confidence to make a purchase; 
  • 7 in 10 consumers who have engaged with AR are likely to purchase from retailers who offer web-based AR shopping experiences; and 
  • 40% said they wanted to experience AR through social media. 

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