Easing Shopper Uncertainty & Reinforcing Brand Value with Video-Powered Experiences

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Easing Shopper Uncertainty & Reinforcing Brand Value with Video-Powered Experiences

Select Blinds is a fast-growing internet retailer that prides itself on offering a vast array of easy self-install blinds that meet the unique needs of any customer. But customers often feel intimidated by the idea of buying blinds online, let alone measuring and installing them on their own.  

Select Blinds set out to communicate to skeptical customers the many options available and the ease of online buying and self-installation while simultaneously increasing site traffic, ROAS and average order value. 

The brand decided to leverage video-powered experiences to provide hyper-relevant educational messaging that would complement its existing CX strategy, utilizing advertising and email channels. 

This case study explains how utilizing this tech enabled this leading brand to drive higher engagement and conversion rates. Check it out now! 

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