Engage Consumers & Increase Buyer Readiness Through Customer-Centric Marketing

Almost three quarters (67%) of shoppers say they are confident and ready to complete a purchase once they find the right product. By delivering personalized emails and product recommendations, retailers can boost conversions.

These insights and many more were uncovered during a survey of 1,108 consumers, presented by the e-tailing group and MyBuys.

The report, titled: Engage Consumers & Increase Buyer Readiness Through Customer-Centric Marketing offers tips and tactics for retailers looking to increase conversions with personalized, customer-centric marketing.

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