Feed Your Brain: 42.5% of Consumers Challenged by School Lunch Planning and Prep

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Images of apparel, school supplies and electronics generally dominate back-to-school (BTS) marketing, but helping shoppers plan and prepare school meals could be an underserved area: 84% of shoppers heading back to class pack a lunch one to five times per week, and 42.5% of consumers report that planning, making and packing meals is one of their key back-to-school challenges.

Discover what else search data reveals about school-bound consumers’ needs this BTS season in this infographic from Inmar.

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