Online reviews have an outsized impact on shopper behavior: 86% of consumers read online reviews for local businesses, and 40% say negative reviews have turned them away. When businesses can move the needle in a positive direction, the results are impressive: businesses that boost their review average from three stars to five stars get 25% more views from Google.

Responding promptly to a negative review can help significantly: after receiving a response to a bad review, 34% of customers replace it with a positive one. Learn about using AI to improve reputation management in this infographic from Reputation Studio.