No matter how hard they try, retailers sometimes make customer service mistakes. However, brands that have cultivated customer loyalty can mitigate the harm — loyal shoppers are 6X more likely to forgive a mishap than the average customer.

Loyal shoppers also are valuable in growing a retail business: they are 7X more likely to try a new product or service, and are 5X more likely to repurchase once they have bought a product.

Learn more about just how valuable customer loyalty is in this infographic from tech.co.