How A Unified Customer View Multiplies Marketing Effectiveness

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Successful retailing has always depended upon knowing as much as possible about your customers. Today, in an era when data is currency, it’s absolutely vital — and it’s also never been more complex, for reasons including fragmented data and data privacy regulations.

To succeed in this increasingly competitive marketplace, retailers must strategically address these challenges while enabling effective marketing programs.

This white paper will discuss the key benefits for retailers of getting to a single, unified view of their customers.

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