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How to Make Your Loyalty Program Proactive Instead of Reactive

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A lot of traditional customer loyalty programs use discounts and promotions to spur repeat customer purchases. That doesn’t sound like a bad thing at first, but consider this: When you rely on discounts and sales to bring back loyal customers, you can easily get stuck in a vicious cycle in which loyal customers only shop with you when they have a discount code or when you’re running a promotion.

In this white paper, you’ll learn:

  • How to predict customers’ needs by examining the buyer’s journey;
  • How to attract loyalty by improving the customer’s buying journey; and
  • Why technology is key to a proactive loyalty program.

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