Along with its other disruptions, COVID-19 shook loose many customers’ loyalty to brands. Retailers looking to reclaim their “lost” customers (and add new ones) will need to be proactive with customer acquisition and retention efforts while still increasing revenue. Premium loyalty programs provide a powerful tool to accomplish both goals.
Launching a well-designed, well-executed premium loyalty program provides benefits to both a retailer and its customers. It’s also an excellent way to build value from your loyal customers.
Access this iPaper and discover best practices for launching a premium loyalty program that works.