Location-based mobile ads should aim to get the shopper to the store, where 66% will then buy something from that retailer either in-store or online. This means location-based marketing isn’t just for brick-and-mortar success: shoppers who make an in-store visit after seeing a location-based mobile ad are 25% more likely to make an ecommerce purchase.
Additionally, these shoppers spend an annual average of 27% more than customers who weren’t shown a location-targeted ad. This effect is even stronger at home improvement retailers, where shoppers spend 28% more annually on average.
For more information on the benefits of location-based mobile ads, check out this infographic from GroundTruth.