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L’Oréal’s Data-Driven Transformation to Capitalize on the Direct-to-Consumer Channel

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In today’s world, luxury brands must build intimate relationships with consumers who want personalized services and exclusive products. Brands are moving to direct-to-consumer (DTC) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.   

During this #RIC20 Encore Series session on November 19 at 2 PM ET, you’ll find out how L’Oréal drove DTC transformation. We’ll uncover:  

  • Why direct to consumer is critical now and how to get started;  
  • Key considerations while designing a connected consumer journey; and   
  • How to leverage data to personalize experiences in real time. 

Speakers:

shree_pic-2-100x100

Shree C Seshan

L’Oréal
Swati Sinha

Swati Sinha

Reltio

Name

Company

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Share on linkedin
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In today’s world, luxury brands must build intimate relationships with consumers who want personalized services and exclusive products. Brands are moving to direct-to-consumer (DTC) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.   

During this #RIC20 Encore Series session on November 19 at 2 PM ET, you’ll find out how L’Oréal drove DTC transformation. We’ll uncover:  

  • Why direct to consumer is critical now and how to get started;  
  • Key considerations while designing a connected consumer journey; and   
  • How to leverage data to personalize experiences in real time. 

Speakers:

shree_pic-2-100x100

Shree C Seshan

L’Oréal
Swati Sinha

Swati Sinha

Reltio

Name

Company

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