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Marketing and Advertising Tech Guide: Why First-Party Data Will be Key to Personalization in a Post-Cookie World

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Marketing and Advertising Tech Guide: Why First-Party Data Will be Key to Personalization in a Post-Cookie World

As more consumers than ever before engage digitally with brands and physical stores reopen, marketing is playing a critical role in reassuring shoppers and bridging the online and offline experience. At the same time, marketers and advertisers are staring down the imminent elimination of key tools they have relied on such as the third-party cookie.

Despite the challenges, retailers have an opportunity to capitalize on this unique convergence of events by:

  • Understanding how the pandemic has reshaped the marketing and advertising landscape;
  • Using first-party data to build gratifying customer relationships in a post-cookie world;
  • Creating a dynamic customer journey through personalization and an understanding of buyer intent; and
  • Merging new and old consumer touch points to realize the true potential of omnichannel retail.

Download the guide now to learn how to future-proof your business as the world emerges from the global pandemic and a new era of advertising takes shape.

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