Brands that opt to sell their wares on digital marketplaces gain access to literally millions of potential customers — particularly if they sell on the two marketplaces with the biggest global digital footprint, Amazon and Alibaba. But selling on a marketplace can have some significant drawbacks, particularly for brands and retailers that have already established their own unique identities with shoppers.
Discover the key elements that should go into a brand’s marketplace decision-making, including:
- The range of services and capabilities that marketplaces can offer their sellers;
- Marketplaces’ efforts to address problem areas, including the presence of counterfeit products and pricing challenges; and
- The growth prospects of more niche and community-oriented marketplaces and the impact of sustainability on resale marketplaces.