As consumer spending changes in the COVID era, shoppers are eager to tell retailers how to meet their evolving needs. According to a global survey of 5,000 consumers, 76% want to see COVID-19 safety protocols clearly communicated in stores, 64% want mobile and contactless pickup or check-in options, and 71% want to know the availability of products before ordering online or going to a store.
Baby Boomers are less concerned with contactless pickup than their younger counterparts: only 49% of the older group want it, versus 66% to 71% among Generations X, Y and Z. A larger percentage of women (69%) than men (60%) seek these safer options.
Learn more about how buyer behaviors have changed in this infographic from Selligent.