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Nearly Two-Thirds of Marketers Feel Increased Pressure to Ramp Up Revenue

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CMO Council Rising Above the Fray

With consumers increasingly shopping online, much of the sales action in the customer journey now happens at the top of the funnel. As a result, marketers are finding themselves under increased performance pressure because they are now responsible for nearly half of a company’s revenue. Results from a global survey of marketing leaders reveals that:

  • 63% say they’re under very high to extreme pressure to deliver revenue growth;
  • 53% say they’re only moderately confident, or worse, that they’ll meet their revenue targets; and
  • 57% think their CEO is only moderately satisfied, or worse, with marketing’s performance.

Learn more about how the new digital-first customer journey is impacting marketers, and how they’re responding, in this infographic from Televerde and the CMO Council.

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