With consumers increasingly shopping online, much of the sales action in the customer journey now happens at the top of the funnel. As a result, marketers are finding themselves under increased performance pressure because they are now responsible for nearly half of a company’s revenue. Results from a global survey of marketing leaders reveals that:
- 63% say they’re under very high to extreme pressure to deliver revenue growth;
- 53% say they’re only moderately confident, or worse, that they’ll meet their revenue targets; and
- 57% think their CEO is only moderately satisfied, or worse, with marketing’s performance.