Personalized Recommendations Would Boost Basket Size For 59% Of Millennials

In-store personalization has evolved from a brand differentiator to a bedrock of retail strategy: 88% of shoppers say they want their shopping journey to feel personalized. But retailers are largely failing to meet consumer demands: just 18% of consumers feel they are receiving this level of service.

Offering personalization to shoppers in person isn’t just a traffic draw, but a sales driver: 59% of Millennials said they would spend more if a personal shopper offered them suggestions. Retailers that are tapping this desire include Nordstrom and Shoes of Prey with their personalized shoe collaboration.

Learn more about brick-and-mortar personalization and other offline innovations in this infographic from SMS.

.

[click to expand]

Source: SMS.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: