• Reports

Push Social Commerce Beyond Product Discovery To Drive Conversions

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Social media’s influence on the online shopping process continues to grow: while only 3.1% of traffic referred to e-Commerce sites came from social networks in Q1 2016, that percentage jumped threefold to 9.1% in Q1 2019, according to Adobe Digital Insights. Additionally, the share of U.S. Internet users who bought an item online after seeing it on social media increased from 23% in December 2018 to 29% in August 2019, according to Bizrate Insights.

But retailers and brands have plenty of opportunity to leverage social media’s reach and translate it into actual sales increases. This how-to guide from Retail TouchPoints details best practices for retailers seeking to maximize their social commerce strategies, including:

  • Going beyond product discovery and research into generating conversions
  • Capitalizing on visually driven, mobile-friendly content sharing by leveraging Instagram as the social centerpiece; and
  • Adopting a “mobile-first, mobile-second, mobile-third” mindset.

Download the Tech Guide here!

Download Now

Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below:

Access The Media Kit