As many as 84% of consumers trust recommendations from their friends; and 68% trust opinions posted online. This can be a goldmine of opportunity for smart marketers.
Beyond SEO and SEM, Referral Marketing can help deliver potential customers who are not already specifically searching for your brand. Referrals can be considered the “3rd Channel” for online customer acquisition.
This E-book offers a look at 4 best practices for implementing a successful referral marketing program.