While it may be relatively easy to sign up a consumer for a loyalty program, getting them to participate on a regular, ongoing basis is a much tougher proposition: 75% of consumers actively earn and redeem rewards in just three or fewer programs, according to Kobie Marketing. In order to make it into this “chosen three” tier, retailers, which rely on such programs both to drive sales and to gather valuable data about members, need to create programs that stand out from the crowd and provide relevant value to members.
Retail TouchPoints reached out to industry experts and conducted its own research to compile a list of 10 of the industry’s most interesting and powerful loyalty programs. From unique configurations of traditional incentives to entirely new concepts, these programs provide a blueprint for retailers looking to create (or improve) their own loyalty offerings.
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