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Top 10 Best-In-Class Loyalty Initiatives

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Retail Hit List: Top 10 Loyalty Initiatives

Retailers have been revamping their loyalty programs in recent years as they’ve realized that customer engagement can’t always be delivered by simple points, discounts and rewards. Best-in-class brands must deploy a holistic loyalty strategy that encompasses experience-based incentives, access to services that complement the product and a feeling of authenticity-driven community across channels.

It can be a tall order, but the rewards are significant; 60% of retailers report that loyalty members spend 2X to 3X more than non-members, a LoyaltyOne report said.

For the latest retail Hit List, Retail TouchPoints selected 10 retailers that have delivered creative, effective loyalty programs — ones that meet the retailers’ goals by providing the tangible (and intangible) rewards that members really value.

  • The Body Shop;
  • CVS;
  • Loblaws;
  • Lululemon athletica;
  • Nordstrom;
  • REI;
  • Sephora;
  • Starbucks;
  • Vans; and
  • Wayfair.

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