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Shoppers Who Watch Product Demo Videos Nearly 2X More Likely to Make a Purchase

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Offering robust video content is part of most marketers’ playbooks to increase awareness, connection and conversion. That’s appropriate considering that consumers highly engage with videos — from watching behind-the-scenes content and testimonials to informational and how-to footage. In fact, 95% of people have watched an “explainer” video to learn more about a product or service, and more than half of consumers (53%) watch two or more instructional videos per week.

Better yet, at least 73% of shoppers who watch product demo videos are more likely to buy the product — customers who watch demo videos are 1.81X more likely to make a purchase than non-viewers.

Learn the eight types of video content that savvy retailers should be considering for their marketing campaigns in this infographic from Breadnbeyond.

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