The center of retail has shifted, and more shoppers than ever are turning to the web to buy everything from groceries to galoshes – and all indications point to these new behaviors and patterns becoming permanent, thanks to the convenience, cost savings and variety of products to be found online.
As consumers flock to the digital realm, 3D & augmented reality (AR) shopping experiences are more popular than ever, and for good reason. Using immersive technologies, shoppers can place photorealistic virtual products at accurate size and scale, in real-life context, addressing key considerations such as fit, size, color and style. Research has found that 76% of those who’ve used AR to shop said the experience increased their confidence to make online purchases.
This guide was developed with five criteria in mind to help retailers accurately and thoroughly evaluate potential vendors for a successful 3D & AR implementation, including:
- Thought leadership;
- Launch momentum;
- High-fidelity everywhere;
- Mobile speed; and
- Commerce connections.