The Handbook On Customer Data Platforms

Consumers now expect radical personalization, and without the right tools it’s hard to deliver on these expectations, even for nuanced retail marketers. A customer data platform (CDP) can put the consumer at the center of enterprise data – and at the center of the business.

By unifying a company’s customer data across channels, a CDP enables marketers with basic analytics capabilities. This handbook includes use cases and outcomes that a customer data platform can enable for retailers. You’ll learn about:

  • The problems a customer data platform solves for retailers;
  • How to measure the ROI from this technology; and
  • The three key functions every platform should serve: Data Ingestion, Data Management and Data Serving.

Check out the handbook now!


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