Up to 59% of brand and retail executives say their organizations spend between 11% and 50% of their marketing and ad budgets on connected TV (CTV), according to new research from Retail TouchPoints and MNTN. Just as many respondents said their CTV budgets will increase over the next year.
How are your peers investing in CTV advertising? How are they developing strategies and tactics that meet broader business objectives? Benchmark your strategies against your peers by digging into this new, exclusive research. In addition, you’ll learn how to:
- Incorporate CTV strategically into your broader omnichannel initiatives;
- Establish KPIs that support the entire business;
- Align the right teams, including store operations, to fine-tune your approach; and
- Use data to refine and optimize creative on CTV and beyond.
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