The Power Of Marketing To Consumer Tribes

When brands make an effort to connect with their consumers over a key attribute of their identity, consumers are motivated to act.

That’s why top brands like Michaels, Purple and Comcast dedicate key marketing efforts to reach consumer tribes. These tribes are a powerful expression of people’s identities that provide a compelling way to engage today’s buyers.

Check out this e-book to learn:

  • Why marketing to consumer tribes works;
  • Common consumer tribes you can focus on, like teachers, students and military; and
  • Why personalized offers based on identity marketing convert at a higher rate than generalized universal offers.

Check out the e-book!


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