Even though electronics are some of the hottest-selling items, they also are some of the most-returned items. Recently Accenture reported that electronics returns totalled $16.7 billion in 2011. Returns are not only a hassle for shoppers, but retailers feel the effects as well. This infographic highlights the reasons for returned purchases and provides suggestions for how to reduce the number of returns while improving the customer experience.
Even though electronics are some of the hottest-selling items, they also are some of the most-returned items. Recently Accenture reported that electronics returns totalled $16.7 billion in 2011. Returns are not only a hassle for shoppers, but retailers feel the effects as well. This infographic highlights the reasons for returned purchases and provides suggestions for how to reduce the number of returns while improving the customer experience.
Source: Accenture
