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The Social Side of Holiday Shopping [Infographic]

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As many as 65% of shoppers use social media to find “the perfect gift,” while 44% hear about deals from their friends and family through social networks. More than half (54%) of shoppers trust social media so much that they even turn to Facebook, Twitter and other sites to verify purchase decisions in-store. This infographic, courtesy of CrowdTap, illustrates the influence social media and peer recommendations can have on an individual when making holiday shopping decisions.

 

As many as 65% of shoppers use social media to find “the perfect gift,” while 44% hear about deals from their friends and family through social networks. More than half (54%) of shoppers trust social media so much that they even turn to Facebook, Twitter and other sites to verify purchase decisions in-store. This infographic, courtesy of CrowdTap, illustrates the influence social media and peer recommendations can have on an individual when making holiday shopping decisions.

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