The rise of digital may be thinning out foot traffic in brick-and-mortar stores, which means retailers need to be even more strategic with their staffing decisions this holiday season. Discover the season’s 10 heaviest traffic days as well as the five slowest (all clustered in the 10 days following Thanksgiving weekend) in this infographic from ShopperTrak.
The infographic also provides words of wisdom about the latest consumer trends:
- If overall traffic is down, it means that shoppers who do visit are more intent on buying, whether they’ve previously been online or not;
- The holidays are a time when shoppers from more than just a retailer’s “target market” visit stores to buy; and
- Staying open on Thanksgiving may simply shift sales from other days, so the costs of opening stores that day could well outweigh the benefits of incremental sales.
Source: ShopperTrak
