The successful 2017 holiday season reaffirmed that retail is not enduring an apocalypse; it is undergoing a transformation. Moving forward into 2018, retailers need to strategize around the six major trends impacting retail success, including:
Personalization;
AI and machine learning;
In-store mobile;
Voice search/conversational commerce;
Retail IoT and smart devices; and
Mixed reality/augmented reality/virtual reality.
Access this special report to learn more about these key trends and technology developments dissected by the 34 contributors to the 2018 Technology Preview and 2018 Outlook Guide from Retail TouchPoints.
