Trends In Retail And Consumer Goods Marketing

Today’s shopping experience is no longer defined by the boundaries of brick-and-mortar. Consumers expect companies to meet them whenever and wherever they are, offering a shopping experience tailored to their individual needs. Retail and consumer goods marketers are tapping into more data sources and channels to create this type of relevant and engaging customer journey.

Salesforce surveyed 900 marketing leaders to get an overview of how they are adapting to the evolving retail landscape.

See some standout stats below. Want more? Download the e-Book!

  • 54% of retail and consumer goods marketers view customer journeys as the primary vehicle for customer experience improvements;
  • 88% say personalization has improved their overall marketing program;
  • 33% describe their channel coordination as dynamic, up from 28% in 2017; and
  • 49% report having a completely unified view of customer data sources.

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