E-books

EX: The Secret To Unleashing Your CX Advantage

It’s not enough to have a CX (customer experience) plan. Everyone in your organization needs to be on board and able to execute on…

Taking The Pain Out Of Tax Calculation In Salesforce Applications

Many in the retail, consumer goods and manufacturing industries, as well as other B2B companies, are seeing significant benefits from integrating tax automation software…

Communication Matters: How Employee Empowerment Impacts Brand Experience

Unified communications and collaboration solutions are proven to keep retailers on the cutting edge of the industry, delivering an effortless employee experience…

The Power Of Marketing To Consumer Tribes

When brands make an effort to connect with their consumers over a key attribute of their identity, consumers are motivated to act….

Trends In Retail And Consumer Goods Marketing

Today’s shopping experience is no longer defined by the boundaries of brick-and-mortar. Consumers expect companies to meet them whenever and wherever they…

Beyond Traditional Conversion Rate Optimization

Most retail businesses rely on rules-based approaches like segmentation and personalization to optimize conversions online. By delivering experiences that are relevant to…

2019 Holiday Readiness Guide: Proven Strategies That Bring Holiday Success And Shopper Happiness Together

It’s the most wonderful time of the year — to meet shoppers where they are with differentiated, personalized experiences. For the 2019…

Digital Marketing Self-Assessment: Transform The Way You Engage Consumers

Strategy, customers, technology and operations are the four key factors that determine marketing success. With Salesforce‘s Digital Marketing Self-Assessment, you’ll be able…