Infographics

Only 19% of Apparel Shoppers Sought ‘Made in the U.S.’ Clothing During the Pandemic

Consumers and retailers have some seriously mismatched perceptions of apparel purchase decisions made during the pandemic. While 68% of retailers felt that…

Shoppers Who Watch Product Demo Videos Nearly 2X More Likely to Make a Purchase

Offering robust video content is part of most marketers’ playbooks to increase awareness, connection and conversion. That’s appropriate considering that consumers highly…

Ecommerce Marketers Aren’t as Data-Driven as They Want to Be

Data has become the cornerstone of successful marketing campaigns. In the realm of ecommerce, where data abounds, this holds even more true,…

79% of UK Retailers Expect Brexit to Impact Cross-Border Commerce

Brexit has changed how retailers do business in the UK, and 56% of ecommerce merchants already were fully prepared for it by…

How and When to Use Inbound and Outbound Lead Generation

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to…

How the Vaccine Rollout Will Impact Shopping

As more Americans receive COVID-19 vaccinations, it’s not expected that they’ll return to old patterns of behavior and shopping immediately. Nearly one-third…

‘Welcome’ and ‘Abandon’ Emails Reap Strong Results During BF/CM

On two of the busiest online shopping days of 2020, Black Friday and Cyber Monday, four email types — Welcome, Cart Abandon,…

Pandemic-Driven Promotions: 80% of Shoppers are Looking Harder for Deals

Shoppers respond to uncertainty by looking for ways to save. During the Great Recession, promotion redemptions rose 15.24% in 2008 and another…

Socially Distanced Super Bowl Viewers Plan to Connect Online

Feb. 7 will see a Super Bowl like no other. The stadium won’t be packed with cheering fans, in-home celebrations will be…

Millennial Buyers’ Purchasing Behavior Reshaping B2B Marketing

There’s a changing of the generational guard in the workforce that will have a significant impact on B2B buyer preferences. Millennials are…

Retail Could Add $42 Billion in Value Annually With AI-Powered Fulfillment Optimization

Three core areas across the retail value chain — merchandising and assortment, store operations and logistics/fulfillment — are poised to benefit from…