iPapers

Beyond BOPIS: How Automated Lockers Solve Multiple Challenges

As retailers adapt and perfect automated locker solutions to supercharge their buy online, pick up in-store (BOPIS) experiences and deliver 24/7 customer…

Brand Experience Awards 2021: 18 Retail Brands Redefining Interaction, Engagement & Loyalty

Brand Experience Awards 2021 For the second year, retailX and Retail TouchPoints, are rewriting the rules of customer communication and engagement. Amid the volatility of the…

Omnichannel Advertising In 2021: Using Online Channels To Drive Offline Outcomes

The advertising ecosystem is changing. The deprecation of third-party cookies is looming on the horizon, and we’ll soon enter a new era…

Why Dedicated Pickup Lockers Need to be Part of ‘BOPIS 2.0’

Before 2020, many retailers saw BOPIS as a growing channel but weren’t sure how big it could get. The pandemic made clear…

How Well-Structured Premium Loyalty Programs Deliver Significant ROI

Along with its other disruptions, COVID-19 shook loose many customers’ loyalty to brands. Retailers looking to reclaim their “lost” customers (and add…

2021 Outlook Guide

17 Industry Experts Forecast Top Trends, Tech and Strategies as Retail Resets Four key themes emerged in the 2021 Outlook Guide contributions…

2020 In Review: Looking Beyond COVID To Track 5 Trends With Staying Power

2020 In Review Looking Beyond COVID To Track 5 Trends With Staying Power 2020 was a year when the hyperbole that journalists…

Maximize the ROI of In-Store Technology

Accenture calls the coming years the “Decade of the Home,” with consumers remaining home-focused for socializing, work and recreation even after COVID-19 recedes. For…

Rewriting The Rules Of Engagement

Personalization continues to play a critical role in retailers’ engagement strategies. But over time, customer journeys continue to grow more complex. They…