Research

Redefining Brick-and-Mortar: Adapting Store Experiences for Post-COVID Realities

COVID-19 served as an accelerant for many long-standing retail trends, but one area where the pandemic actually put on the brakes was…

Contextual Communications Tech Guide: Immediacy and Personalization Expand Text and Messenger Use Cases

Marketers value the high (and fast) consumer open rates for SMS/text and messenger apps, but this can be a double-edged sword: because…

The New Realities Reshaping Store Design

The inaugural Store Design & Experience Benchmark Survey — produced by design:retail powered by Retail TouchPoints — explores the state of the…

Marketing and Advertising Tech Guide: Why First-Party Data Will be Key to Personalization in a Post-Cookie World

As more consumers than ever before engage digitally with brands and physical stores reopen, marketing is playing a critical role in reassuring…

Social Commerce Hit List: 5 Brands Closing the Gap Between Inspiration and Conversion

Social commerce has come a long way from the Facebook shopping cart widget of yester-year. New platforms have emerged — Pinterest, Snapchat…

2020 Store Operations Benchmark Survey: COVID-19 Accelerates Stores’ Embrace of Digitalization

To say the global coronavirus pandemic has rocked the retail industry is quite literally the understatement of the year — and nothing…

10 Ways The ‘Stay-At-Home Economy’ Will Reshape Holiday 2020

Even though the conditions surrounding COVID-19 continue to change rapidly, the “stay-at-home economy” that the pandemic has created will have an undeniable…

2020 Customer Loyalty Benchmark Survey: Building Customer Loyalty During Uncertain Times

Earning — and keeping — customers’ loyalty represents a big challenge even at the best of times, and these are certainly not…

Location-Based Marketing Now Goes Far Beyond The In-Store Offer

Location-based marketing tactics have evolved from an emerging technology to a retail standard: 84% of marketers currently use location data in their…

The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020?

In 2020, revenue is critical. And one of the biggest factors contributing to revenue is customer loyalty. Research shows nearly two-thirds of consumers say their loyalty is…

Can Sustainability Supply The New Competitive Edge In Retail?

Even before COVID-19 revealed just how deeply interconnected we all are, sustainability had been pushing its way to the top of retail…

To Make The Most Of RFID, Harness Capabilities Above And Beyond Inventory Management

RFID-based solutions can quickly cut costs and increase revenues thanks to their proven ability to improve inventory accuracy. And because more accurate…

Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth

Making Customer Service Your ‘Secret Weapon’ in Building Customer Loyalty: Lessons from Retail Innovators

Mastering the Last Mile: How to Build a Tech Ecosystem That Creates Great Customer Experiences

What Modern Consumers Expect from Retail Customer Service

40% of Gen Z/Millennials Have Bought Items from Livestreams or Social Media Apps

AUG