White Papers

The Small Business Guide to Connected TV Audience Strategy

In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical….

What You’re Actually Getting When You Buy Performance TV

Connected TV (CTV) has proven itself as a powerfully effective performance marketing channel that any kind of brand can use to generate…

How to Build an Agile Loyalty Program That Drives Growth

Brands and retailers use their loyalty programs to drive retention and boost customer lifetime value. But data from a Forrester Consulting study…

Taming the Tech Complexity Beast

Retailers know how tough it is when a legacy IT stack keeps you from adding the latest customer-friendly functionality. But it’s entirely…

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Changing customer behaviors. Wavering brand loyalty. A hyper-competitive environment brimming with new brands. These are just three of many factors impacting your…

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Walmart, Target and Costco all experienced year-over-year growth between May and July 2024. But how do these retailers stack up in terms…

Commerce Moves Faster on Shopify

Site Speed Best Practices to Boost Conversion This whitepaper explores how having a faster ecommerce website improves conversion. Specifically, this guide is…

Your Guide to Building Campaigns on Connected TV

In the past, finding customers with TV commercials was well out of reach for most small businesses. But the advent and growing…

Reimagining Telecom Retail: How Interconnected Commerce Drives Operational Performance and Elevates the Customer Experience

The telecom industry has evolved significantly over the past 20 years, but the telecom retail experience has not. In the early days…

How to Improve Sales in a High-Theft Category

The retail industry has faced many headwinds and tailwinds in the last three years. In 2024, the economy will start to look…

How Better Pricing Decisions Can Maximize ROI

It’s crucial for businesses to find the right balance between hitting revenue targets and providing competitive pricing that attracts incremental spend. One…

2024 Retail Roadmap: Where Retailers are Meeting — and Missing — Consumer Expectations

Today’s shoppers want it all — rich omnichannel shopping experiences with personalized touches throughout — and by embracing data and AI, retailers…

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