As many as 72% of retailers agree that is it important that store employees possess the same or better technology and information as consumers (ranking 8,9 or 10 out of 10). To meet the challenge of this imperative, retail organizations must invest in the technology solutions that will help deliver real-time information to associates while they are interacting with customers.
To determine if retailers’ priorities are aligned with consumer wants and needs, Retail TouchPoints recently surveyed 106 retail executives. Results of the survey are presented in this report sponsored by Epicor, titled: What’s Important To Retailers In The Omni-Channel Age.
This report follows a similar consumer study completed in the fall of 2013. With both reports in hand, retailers can align their goals with shoppers’ priorities.
To download a complimentary copy of the retailer survey results, fill out the form below.