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Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for…

Implementing Influencer Marketing With Offline Retail Networks

As 2018 has taken off and goes into full swing, the influencer marketing space is continuing to accelerate and grow. But for…

The Not-So-Sexy Side Of Influencer Marketing

I’ve been writing about the benefits of influencer marketing for a few months now, but with these potential benefits come some serious issues that…

The Not-So-Sexy Side Of Influencer Marketing

By Klaudia Tirico, Features Editor I’ve been writing about the benefits of influencer marketing for a few months now, but with these…

Will Influencer Marketing Be Crippled By Disclosure Rules?

The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands and social media influencers….

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…

5 Ways To Maximize Influencer Marketing Impact

By Klaudia Tirico, Features Editor While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits…

Influencer Marketing With A CGC Twist

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice…

Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand

Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched in September 2010. In…

Use Influencer Marketing To Connect Your Brand With Shoppers

Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be the answer for many…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing

What’s more influential, an A-list celebrity or the Millennial with a knack for social media? While influencers may be taking the throne,…

Search results:

Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

Implementing Influencer Marketing With Offline Retail Networks

The Not-So-Sexy Side Of Influencer Marketing

The Not-So-Sexy Side Of Influencer Marketing

Will Influencer Marketing Be Crippled By Disclosure Rules?

5 Ways To Maximize Influencer Marketing Impact

5 Ways To Maximize Influencer Marketing Impact

Influencer Marketing With A CGC Twist

Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand

Use Influencer Marketing To Connect Your Brand With Shoppers

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

The Rise Of The Nano-Influencer And Activating Word-Of-Mouth Marketing

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