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Influencer Marketing In The TikTok Era

Influencer marketing has become a hot-button trend for brands and retailers alike. Lauded for its effectiveness and overall ability to foster engaged…

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

Redefining Influencer Marketing In The New Normal

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events…

How To Build A Sustainable Influencer Marketing Program From The Ground Up

Influencer marketing has become an essential component in many brands’ digital strategies. However, new realities require brands to be more nimble in…

MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking

Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing core values such as…

H&M Boosts Micro-Influencer Marketing With Employee Ambassadors

H&M has launched an employee ambassador program, H&M Insiders, to build on its external influencer program. Each H&M Insider has their own…

Improving Influencer Marketing: Use The Right KPIs And Include Brick-And-Mortar Tie-Ins

Nearly one-fifth (19%) of Americans have purchased a product or service because an influencer promoted it on social media, compared to 10%…

Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for…

Implementing Influencer Marketing With Offline Retail Networks

As 2018 has taken off and goes into full swing, the influencer marketing space is continuing to accelerate and grow. But for…

The Not-So-Sexy Side Of Influencer Marketing

I’ve been writing about the benefits of influencer marketing for a few months now, but with these potential benefits come some serious issues that…