advocacy

58% Of Brand Loyal Moms Seek Consistency Over Good Prices

Attention retailers: The billions of dollars spent on advertising, celebrity endorsements and all efforts for social responsibility are nice. And surely, moms…

To Empower Your Loyalty Program, Turn Members Into Brand Advocates

When was the last time you actually felt rewarded by a retail loyalty program? When was the last time you received an…

How To Crack The Social Advocacy Code

In today’s digital, on-demand economy, consumers have access to more information on products, brands and services. As a result, they have come…

Sephora Drives Advocacy With BeautyTalk Program

Consumers are “the best sales people we have in our stores because these women know about beauty — they really love it,”…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing