amanda ferrante

Social Location Marketing Author Talks Gaming, Loyalty and shopkick

Foursquare, Gowalla and shopkick brought the “check-in” concept to life, and the growing interest around location-based applications is prompting retailers to reevaluate…

Video Podcast: Episode 4

Shopper Driven Mobile Apps Amanda & Sal are back for the 4th episode of the Retail TouchPoints Podcast. This episode Amanda and…

Video Podcast: Episode 3

Mobile POS Apps Amanda and Sal are back! This week they venture into the retail mobile POS space and discuss the different…

Video Podcast: Episode 2

The Underestimated TouchPoint Amanda is back! But, this time Sal LoSauro joins her to talk up interactivity, fitting rooms and Amanda’s article,…

Expansion Of MyMacy’s Puts Promise Of Localized Assortments To The Test

Macy’s recent announcement that they will be expanding the MyMacy’s initiative across the U.S. is shaping up as a high profile litmus…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing