brighttag

Former Forrester Analyst Joins BrightTag As SVP Of Marketing

Cloud-based marketing and tag management solution provider BrightTag has named Forrester and SDL alum Joe Stanhope as its new Senior Vice President…

Leveraging Retail Analytics To Make Better Marketing Decisions

This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing decisions by using retail…

TouchPoints TV: Mark Rose, BrightTag

Mark Rose, BrightTag Personalization is playing a more key role in creating more relevant merchandising and marketing messages. During this episode…

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing