CMO

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job

Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under new CMO Kiran Akkineni….

Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail

Modern marketing efforts aren’t handled in an isolated room where catchy slogans are dreamed up — they’re created in places where every…

Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer

Tailored Brands has named Carolyn Pollock as Chief Marketing Officer, reporting to Chief Customer Officer Carrie Ask and overseeing marketing for all…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

Gap CMO Exits 11 Months After Joining The Company

In the wake of Gap Inc.’s revelation that it would not spin off Old Navy into a separate company, which also coincided…

FabFitFun Creates Chief Marketing Officer Position

FabFitFun has named Louisa Wee to the newly created role of Chief Marketing Officer. In this position, she will oversee the strategy…

Casey’s General Stores Names 7-Eleven Veteran Chief Merchandising Officer

Casey’s General Stores has named Tom Brennan as Chief Merchandising Officer, reporting to CEO Darren Rebelez. Brennan will oversee the development and…

Bed Bath & Beyond Taps Target CMO As President And CEO

Bed Bath & Beyondhas appointed Mark Tritton as President and CEO, effective Nov. 4. He brings more than 30 years of experience…

Tilly’s Appoints New Chief Merchandising Officer

Tilly’s has appointed Tricia Smith as its new Executive Vice President and Chief Merchandising Officer. Smith will oversee merchandising operations and coordinate consistency…

Walmart Chief Marketing Officer Exits As Department Restructures

Walmart U.S. Chief Marketing Officer Barbara Messing is stepping down as of Aug. 30, according to an internal memo provided to AdAge….

BevMo! Taps Amazon Canada Vet As CMO

BevMo! has named Matthew Champion SVP and CMO. Champion will be responsible for all aspects of marketing at the beverage retailer, including…

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CMO

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job

Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail

Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Gap CMO Exits 11 Months After Joining The Company

FabFitFun Creates Chief Marketing Officer Position

Casey’s General Stores Names 7-Eleven Veteran Chief Merchandising Officer

Bed Bath & Beyond Taps Target CMO As President And CEO

Tilly’s Appoints New Chief Merchandising Officer

Walmart Chief Marketing Officer Exits As Department Restructures

BevMo! Taps Amazon Canada Vet As CMO

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

Shoptalk 2025

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Outdoor Retailer Summer & ODI

CommerceNext

FUTR North America